Apple Stopped Building Its Own AI and Took It from Google. The Build vs Buy Lesson Most CTOs Would Rather Not Hear
For years Apple built its story around a simple idea: we control everything. The chip, the operating system, the screen, the store, even the way the product reaches the customer. Then, at yesterday's WWDC keynote, the most integrated company in the industry confirmed a choice that would have sounded almost out of character not long ago: for a central part of its artificial intelligence, it will use models built by someone else.
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